International Ticketing Report 2024

Market Report: South Africa

Historically one of Africa’s go-to countries for uplifting traditional sounds, the ongoing economic challenges of the past few years have stifled the live entertainment market of late. But the industry mood remains buoyant, with several key developments in the pipeline.

Primary ticketing Ticketmaster entering the market in 2022 has shaken up a South African landscape previously dominated by Shoprite’s domestic provider Computicket. Ticketmaster bought the leading self-serve outlet Quicket in July 2024, giving it a further foothold in Nigeria, Uganda, Kenya, Zambia, and Botswana.

“Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve,” said Ticketmaster president Mark Yovich. “Together, we are igniting a new era of unparalleled growth for African…

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