Market Report: Mexico

Always a vibrant market, Mexico has emerged from Covid transformed, stacking up huge years and tapping into an appetite for live music that refuses to die.

A portal between the immense US and ever-growing South American markets, Mexico is both a major conduit for international acts and a huge talent hub. Its ticketing business is a two-giant heavyweight match, though smaller competitors are emerging and with them alternative models.

Primary ticketing
Since Live Nation’s acquisition of a 51% share in leading promoter OCESA in 2021, Ticketmaster has set about the Mexican market in earnest. Ana María Arroyo was installed as MD in 2023, tasked with accelerating…