Market Report: Finland

Long a heartland for hard rock, tastes in the market are diversifying, opening up new opportunities for a wider variety of genres.

Primary ticketing Despite its relatively small size in European terms, Finland has a multitude of local ticketing players, among them market leader Lippupiste (owned by CTS Eventim), Tiketti, and Ticketmaster.

Venues outside of Helsinki may use local ticketing firms or even run their own box offices.

Distribution of sales
Aino-Maria Paasivirta, head promoter at Fullsteam Agency, estimates that 90% of tickets sold are done so digitally but suggests that physical tickets will not be eradicated completely.

“I don’t see this percentage…