International Ticketing Report 2024

Market Report: Hungary

The country’s 27% tax rate is often cited as being a major barrier to the Hungarian live music industry.

Despite this, the market continues to attract international acts. Primary ticketing Primary ticketing is dominated by Eventim (formerly Ticketing Express), state-owned Jegymester, Funcode (operated by TicketPro), and Ticketportal.

In recent years, home-grown ticketing solutions have emerged, with companies like Neopositive Ltd’s Backstage Ticketing and DynamO Pricing offering innovative tools to enhance clients’ ticket management and sales experience. Bence Marosi, CEO of DynamO Pricing, emphasises client- tailored strategies to maximise event ticket sales, such as multi-wave section openings, audience segmentation, and…

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