International Ticketing Report 2024
Market Report: India
As the most-populated country in the world (17.8% of the global population), there’s little doubt that there’s a mammoth market for events in India. Bollywood unsurprisingly dominates the entertainment sector, but attendances at music festivals continue to rise.
Primary ticketing The September announcement that major event ticketing platform Paytm Insider was being acquired by food delivery giant Zomato for $245m was a key shake-up in the Indian ticketing market.
Launched in 2010, Paytm acquired Insider.in – a ticketing platform backed by leading festival promoter Only Music Louder (NH7 Weekender, EDC India) – in 2017.
Zomato has recently been doubling down on its ‘going out business’ which comprises its restaurant, live events and cinema ticketing verticals.
“Over 90% of transactions on BookMyShow…
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