International Ticketing Report 2025
Market Report: Baltics
In 2025, ticketing across Estonia, Latvia, and Lithuania is digital-first, with over 85% of sales online – mostly via mobile.
Key primary ticketers: Aula (powered by vivenu), AS Piletilevi Group, Biļešu Paradīze, Biļešu Serviss (owned by PLG), bilietai.lt (owned by PLG), eKase, Fienta, kakava.lt, OnlinePilet, Paysera,…
Key primary ticketers: Aula (powered by vivenu), AS Piletilevi Group, Biļešu Paradīze, Biļešu Serviss (owned by PLG), bilietai.lt (owned by PLG), eKase, Fienta, kakava.lt, OnlinePilet, Paysera, Piletikeskus, Piletimaailm, Ticket Shop, ticketmarket.lt
Secondary ticketing situation: None of the Baltic countries have an outright ban on secondary ticketing.
Taxes & charges: VAT: 24% (Estonia); exempt (Latvia); reduced rate of 9% for cultural events that will increase to 12% in 2026 (Lithuania)
Piletilevi Group (rebranded as PLG) now dominates all three markets, with bilietai.lt (Lithuania) and Biļešu Serviss (Latvia)…
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