International Ticketing Report 2025
Market Report: Mexico
With Live Nation president Michael Rapino describing Mexico as “the third largest music market in the world,” the live music scene is booming post-Covid, with demand soaring and digital ticketing now the norm – over 90% of tickets are electronic.
Key primary ticketers: Boletia, Don Boletón, eticket, Red Access, Superboletos (owned by Zignia Live), Ticketmaster Secondary ticketing situation: Touting on the street is illegal, though reselling online isn’t, and scalping is not a criminal offence.
Taxes & charges: VAT: 16%; booking fees are typically high, often reaching 20%
Ticketmaster dominates major venues and festivals, while Superboletos has grown fast with its new SuperFan app, now available nationwide, blending QR tickets, rewards, and even food & beverage and venue perks.
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