International Ticketing Report 2025

Market Report: Switzerland

Switzerland’s ticketing market may be small, but it’s fast-moving and fiercely competitive – however, the multilingual landscape, short-term buying habits, and market saturation remain challenges.

Key primary ticketers: CTS Eventim, Eventfrog, Ticketcorner (joint venture between CTS Eventim and Ringier), See Tickets (acquired by Eventim), Ticketmaster Secondary ticketing situation: There are…

no laws specifically relating to secondary ticketing in Switzerland

White label/D2C companies: Secutix, Smeetz, vivenu

Taxes & charges: VAT: reduced rate of 2.6% for cultural events

 

The “big four” became three in 2024 after CTS Eventim acquired See Tickets. But Ticketmaster holds strong, boosted by Live Nation ties and success in sports,…

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