International Ticketing Report 2025
Market Report: Switzerland
Switzerland’s ticketing market may be small, but it’s fast-moving and fiercely competitive – however, the multilingual landscape, short-term buying habits, and market saturation remain challenges.
Key primary ticketers: CTS Eventim, Eventfrog, Ticketcorner (joint venture between CTS Eventim and Ringier), See Tickets (acquired by Eventim), Ticketmaster Secondary ticketing situation: There are…
Key primary ticketers: CTS Eventim, Eventfrog, Ticketcorner (joint venture between CTS Eventim and Ringier), See Tickets (acquired by Eventim), Ticketmaster
Secondary ticketing situation: There are no laws specifically relating to secondary ticketing in Switzerland
White label/D2C companies: Secutix, Smeetz, vivenu
Taxes & charges: VAT: reduced rate of 2.6% for cultural events
The “big four” became three in 2024 after CTS Eventim acquired See Tickets. But Ticketmaster holds strong, boosted by Live Nation ties and success in sports, while Eventfrog continues to grow among smaller events, adding AI tools and absorbing Eventbooster to expand its reach. Digitisation is…
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