Market Report: India

India’s booming live music market is driven by its vast population, rising festival attendance, and a Gen Z audience hungry for diverse experiences.

Key primary ticketers: BookMyShow, Paytm Insider (acquired by Zomato), TicketGenie Secondary ticketing situation: Generally, the practice of ticket scalping or resale is not outlawed in India. White label/D2C companies: Townscript (owned by BookMyShow).

Taxes & Charges: VAT: 18%

BookMyShow remains the leader, selling over 15m tickets monthly and powering major events like Lollapalooza, but competition has recently intensified with Zomato’s $245m acquisition of Paytm Insider and the launch of District, their new app targeting live events and nightlife.…