International Ticketing Report 2025

Market Report: South Africa

South Africa’s live music market is rebounding despite ongoing economic challenges, buoyed by major infrastructure and tech-driven ticketing developments.

Key primary ticketers: Appening, Computicket (owned by Shoprite), Howler, Pocketplan, Quicket (owned by Ticketmaster), Ticketmaster, Ticketpro, Tix Africa, Webtickets, Zishapp Secondary ticketing…

Key primary ticketers: Appening, Computicket (owned by Shoprite), Howler, Pocketplan, Quicket (owned by Ticketmaster), Ticketmaster, Ticketpro, Tix Africa, Webtickets, Zishapp

Secondary ticketing situation: While there isn’t specific legislation in place banning ticket touting in South Africa, it is usually prohibited in the terms and conditions of primary ticket sellers.

Taxes & charges: VAT: 15%

 

Ticketmaster, which opened in the market in 2022 and acquired self-serve Quicket in July 2024, now powers 95% digital ticket delivery, while Webtickets has adopted dynamic pricing and partnered with in-store retailers. Local genres – R&B, gospel, and amapiano – still dominate the market, but there’s been…

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