International Ticketing Report 2025

Market Report: Hungary

Despite Hungary’s high rate of VAT, the live music scene remains vibrant, attracting international acts and expanding digitally – 95% of tickets are now sold online.

Key primary ticketers: Eventim (formerly Ticketing Express), Funcode (operated by TicketPro), Jegymester, Ticketportal (owned by PLG) Secondary ticketing situation: There are no laws specifically relating to secondary ticketing in Hungary.

Key primary ticketers: Eventim (formerly Ticketing Express), Funcode (operated by TicketPro), Jegymester, Ticketportal (owned by PLG)

Secondary ticketing situation: There are no laws specifically relating to secondary ticketing in Hungary.

White label/D2C companies: Cooltix

Taxes & charges: VAT: the standard rate for concert tickets is 27% but this is reduced to 18% for outdoor cultural events; sales charges range from 2–10%

 

Eventim, Jegymester, Funcode, and Ticketportal dominate the primary market – the latter was recently acquired by Baltic giant Piletilevi Group (now PLG) – though newer players, like tixa.hu (which powers OFF-Biennále Budapest and over…

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