Arena Market: Brazil

Brazil has now established itself as a strategic, unmissable stop for international tours all year round, regardless of scale.

For the indoor sector, this currently means a busy schedule that presents a challenge, but it’s a welcome one: venues are being pushed to become more competitive, as domestic and regional markets expand.

“The competitiveness of the sector is a challenge that constantly drives us to evolve. An increasingly dynamic calendar, with a variety of venues and major festivals across the city, demands a more strategic and forward-thinking approach. For that reason, planning plays a key role. Working well…