Arena Market: Finland

Finland's largest entertainment venue, Veikkaus Arena, reopened last September after Live Nation took on a 20-year lease to operate the building (formerly known as Helsinki Halli and Hartwall Arena).

Due to sanctions on its previous Russian ownership, the 14,000-capacity Veikkaus Arena was mothballed for around three years.

Since its revival, the Helsinki-based arena has reestablished its role as a key venue for both international and domestic acts, with concerts from the likes of Zara Larsson, Louis Tomlinson, Bob Dylan, and native stars Ibe and ABREU.

At the same time, management has implemented additional seating, elevated the food and beverage offering, and piloted premium products, alongside ongoing investment in venue…