Arena Market: The Balkans

Bulgaria’s FEST Team last year opened the new Vidas Art Arena, located on the site of the old Arena Sofia (Capital Kolodrum) in Borisova Gradina Park.

The Vidas Art Arena, an outdoor venue, comprises two stages: the 8,000-capacity Big Stage and 2,000-capacity Small Stage, which have hosted artists such as AIR, Jean-Michel Jarre, J Balvin, The Dandy Warhols, Natalie Imbruglia, and Hardwell & Afrojack.

FEST Team CEO Stefan Elenkov says the company has invested around €2.5m in the arena’s production infrastructure over the past year. “This includes new LED screen systems, upgraded sound and lighting, and expanded staging capabilities,” he says. “We are also working on…