Arena Market: The Baltics

While the live entertainment market in the Baltics remains stable, arenas are feeling the impact of international acts opting for shorter tours or residencies in key hub cities.

“This has impacted the volume of arena-level international shows in the Baltics, although audience demand remains strong,” says Alise Limba-Ķuzule, head of marketing and communication at Xiaomi Arēna (formerly Arēna Rīga) in Latvia.

“To address this, we are maintaining a flexible and diversified programming strategy, with a strong focus on international sports events and increasing support for local and regional artists who are now capable of delivering arena-scale performances.”

In recent months, the 12,500-capacity arena has…