Arena Market: Thailand

“The live entertainment market in Thailand remains very healthy, especially for international touring acts,” says Craig Grossarth, GM at UOB LIVE, a state-of-the-art venue in Bangkok that opened in 2024.

“Bangkok continues to strengthen its position as one of the key live entertainment hubs in Southeast Asia, supported by strong fan demand, a young and highly engaged audience base, and a broader ecosystem that includes retail, hospitality, and tourism,” he adds.

More than 500 concerts and festivals take place annually across the country, showing significant growth since the post-Covid entertainment return. “From our perspective at UOB LIVE, the opportunity for international acts is clear. The venue was purpose-built to host…