Arena Market: Sweden
“The Swedish live entertainment market in 2026 remains very strong across stadiums, arenas, and clubs,” according to Tobias Ekman, who oversees Avicii Arena (16,500 cap), 3Arena (40,000), Hovet (8,700), and Annexet (3,400) for Stockholm Live, part of Legends Global.
“While we are seeing fewer AAA international artists touring arenas globally this year, we are simultaneously experiencing a very strong stadium year for international concerts, alongside an increase…
in domestic artists performing at arena level.”
Like many other European countries, Sweden’s domestic scene is going from strength to strength, and Ekman has noted an increase in domestic artists selling out Avicii Arena, particularly by taking advantage of its scaled-down capacity configurations.
“This is a very positive indicator that…
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