Arena Market: Spain

As Latin stars have become global superstars, Spain has been their most enthusiastic European market.

When Bad Bunny came to Europe in May, he played ten stadium shows in Madrid and two more in Barcelona. Mexican stars Grupo Frontera, Colombia’s Morat, and Cuba’s Gente De Zona are among the Latin American artists heading to Spanish arenas this year.

This all comes at a time when the broader Spanish business is already doing pretty nicely at both a local and international level. Without a doubt, Spain is one of Europe’s hottest markets, and there…