Arena Market: Portugal

Portugal has long been a busy territory, but the market has gone up a notch lately with stadium shows from Bad Bunny and The Weeknd, alongside a busy arena calendar and plenty of major festivals.

“We might not be a very big country, but we put on a lot of shows nonetheless,” Álvaro Ramos, boss of Live Nation Portugal (since the group’s acquisition of Ritmos e Blues), told IQ in 2024. Or, as Everything Is New’s Alvaro Covões put it: “Portugal is more or less the Miami of Europe.

“We might not be a very big country, but we put on a lot of shows nonetheless,” Álvaro Ramos, boss of Live Nation Portugal…