Arena Market: USA

As the biggest live music market in the world, the dream of “breaking America” has gripped international acts since the explosion of Beatlemania there in early 1964. If you want to be a truly global artist, you must crack the US.

The arena circuit here is mammoth, in both size and commercial value. The Venue Coalition lists over 60 arenas in the country, with most major cities boasting multiple arenas. In many ways, the US arena sector is the centre of gravity for the global arena business.

The arena circuit here is mammoth, in both size and commercial value.

The Venue Coalition lists over 60 arenas in the country, with most major cities boasting multiple arenas. In many ways, the US arena…