Arena Market: Austria
Business is roaring back to pre-pandemic levels in many European markets and arenas are reporting fast sell-outs at the top end of the business.
But economic struggles and a cost-of-living crisis mean that consumers are being more cautious with their spending, resulting in sluggish sales for mid-levels acts in many countries. Costs are also a concern for many arenas, which are working hard to control the price of staffing and energy.
Nonetheless, across the continent, sustainability is a strong focus, as venues recognise that being more environmentally friendly also means cost savings. The future looks bright – but with a level of caution.
In one of its first forays into mainland Europe, Oak View Group won the bid to construct a €384m, 20,000-capacity arena in Vienna. However, in October 2023, an Austrian court revoked the decision, leaving the “state-of-the-art” venue – initially scheduled to start construction next year – in limbo.
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