Arena Market: Lithuania
There are two main options for international events passing through Lithuania, located less than 70 miles apart – Vilnius’s Twinsbet Arena (formerly the Avia Solutions Group Arena) and the Žalgirio Arena in Kaunas.
With configurations ranging from 3,000 to 20,000, the latter is the country’s biggest arena and has the event schedule to prove it.
“Every year, we manage to bring at least one new international A-lister not yet seen on our stage or region, and the total number of acts is also growing,” says events manager Mantas Vedrickas. “Our attendance numbers are also growing yearly.”
They have 150 events already booked for the next 12 months – including Sting, J Balvin, and the Vienna Mozart Orchestra – for which they’ve sold over 800,000 tickets. Add in sports, like this year’s European Figure Skating Championships, and it’s easy to see why Vedrickas describes the events industry as “booming.”
The number of live concerts and shows is up by around 10% this…
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