Arena Market: Canada
“Canada’s live entertainment market is thriving due to its diverse audience. Major cities like Toronto, Montreal, and Vancouver are key destinations for touring artists, making Canada a vibrant hub for live performances,” says Melissa Giampaolo, VP of commercialisation / festival management at the country’s largest independent promoter and producer, evenko.
The management company is also behind the 22,000-capacity Bell Centre, and has its hand in many endeavours, like the newly established country festival LASSO. The firm plans to start renovations on the country’s biggest arena, located in the eastern city of Montréal, this summer.
“This renovation will include the installation of a central bar and the creation of a flexible space that can be utilised for private events and exclusive VIP experiences,” says Giampaolo. “Additionally, we are updating our jumbotron and have recently completed a comprehensive overhaul of our power systems.”
The venue roughly divides programming into thirds, splitting one-third with Montréal Canadiens hockey games and two-thirds with A-list tours. It’s due to host Peso Pluma, Snoop Dogg, Jennifer Lopez, Missy Elliott, and…
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