Arena Market: Italy
With new sponsorships being brokered throughout the country, an emphasis on energy efficiency and audience experience, the future of Italy’s live entertainment industry is looking prosperous.
Daniele Donati, general manager of the Inalpi Arena, renamed from Pala Alpitour following a naming rights deal with the dairy company in January 2024, echoes this sentiment.
“Live shows are in a great growth period, and Italy is always a good market for international tours.” With a capacity of 15,666, this Turin-based venue is not only home to large-scale rock and synth pop concerts, having hosted the likes of Måneskin, Depeche Mode, and Thirty Seconds to Mars, but to major sports events. Donati credits the hosting of the yearly Nitto Association of Tennis Professionals Finals and the Frecciarossa Final Eight Basketball Tournament as one the main drivers of business.
Over the past year, Inalpi Arena has introduced improvements, including a new piece of software called Navigator,…
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