Arena Market: Luxembourg
It may be one of the smaller countries in Europe by population but Luxembourg is in a unique position geographically where it can draw in concertgoers from Germany, France, and Belgium (who all touch its borders) and nearby Netherlands.
This means the government-owned Rockhal, which opened in September 2005, has a distinctive and broad catchment area. Olivier Toth, Rockhal’s CEO, says half of all ticket sales for events come from outside of Luxembourg (mainly split between the neighbouring countries listed above).
“Sometimes the big names would [rather] play here in a small-size venue [than in] our big-capacity colleagues,” he says of the appeal for fans to travel to the venue. This is amplified further by the fact that promoters…
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