Arena Market: Ireland
Until the late 1990s/early 2000s, Ireland was not exactly a priority stop for acts touring the neighbouring UK. Now, however, the country has two arenas that help draw in more acts keen to extend their tours to include dates there.
3Arena, owned by Live Nation, is the biggest arena in Ireland (it was previously known as the O2 Arena and before that the Point Depot). Cormac Rennick is general manager of 3Arena and estimates that they would get 95% of the acts playing the UK coming to Ireland.
“Obviously, there are additional costs in coming to Ireland in terms of shipping,” he says. “But the market is strong enough to support that.”
3Arena has a top capacity of 13,500 but can work in multiple configurations (9,300 seated; a more intimate 5,000-capacity setting; and a mixed set up of 8,000 seated and 1,300 standing).
Music and comedy bookings make up about 75% of bookings, with podcasts a booming part of the business now. “Probably the hottest ticket we had last year…
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