Arena Market: Colombia
In Bogotá, capital of South America’s fourth-biggest economy, consumer sentiment has turned a little cautious this year, but this key touring stop still has plenty of momentum – as well as providing an object lesson in the power of a good arena.
The 13,000-capacity Movistar Arena, operated by Colombiana de Escenarios – a joint venture between Movistar Arena Chile owner HLR Group and Colombian ticketing market leader Tuboleta – anticipated the ever-expanding South American arena circuit and continues to reap the benefits.
“Right now, we are the number-one venue in Colombia,” says Movistar Arena Colombia general manager Luis Guillermo Quintero. “We set quite a high standard in terms of putting Colombia on the touring map, so whenever an act wants to tour South America,…
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