Arena Market: Colombia
In Bogotá, capital of South America’s fourth-biggest economy, consumer sentiment has turned a little cautious this year, but this key touring stop still has plenty of momentum – as well as providing an object lesson in the power of a good arena.
The 13,000-capacity Movistar Arena, operated by Colombiana de Escenarios – a joint venture between Movistar Arena Chile owner HLR Group and Colombian ticketing market leader Tuboleta – anticipated the ever-expanding South American arena circuit and continues to reap the benefits.
“Right now, we are the number-one venue in Colombia,” says Movistar Arena Colombia general manager Luis Guillermo Quintero. “We set quite a high standard in terms of putting Colombia on the touring map, so whenever an act wants to tour South America, they come to Bogotá, and they come to the Movistar Arena.”
Renovated in 2018 (and formerly known as Coliseo Cubierto El Campín), the venue will bring in 130 shows this year, alongside a further 40 to 50 private and corporate events, and while Quintero notes…
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