Arena Market: Slovakia
With national inflation on the decline after peaking at 15.4% in February 2023, Slovakians are ready to get back to seeing live music.
“The desire for live music and events among consumers in Slovakia has grown significantly,” says Jana Mudrikova, owner of promoter Agency Vivien.
“However, the purchasing behaviour of customers has changed, the interest in buying tickets has shifted more towards the date of the event.”
This is one of the key challenges for the national market, which is becoming an increasingly popular destination for international artists touring Europe. Nestled in the heart of Eastern Europe, Slovakia is an easy addition for those stopping by Austria, Hungary, Czechia, and Poland.
“Economic uncertainties and the associated purchasing power of the customers are the reason why we must consistently consider every ticket price, regardless of the surrounding countries,” Mudrikova says.
“Economic uncertainties and the associated purchasing power of the…
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