Arena Market: Poland
“Poland is the undisputed leader in the market in this part of Europe,” says Konrad Kozioł, vice president of Arena Gliwice. With huge fan demand, national inflation on the decline, and knock-on effects from the ongoing Russo-Ukrainian War next door subsiding, Poland’s live entertainment scene is thriving– albeit ultra-competitive.
For dual-venue Arena Gliwice, which boasts a 17,000-capacity main hall and 3,300-cap smaller space, 2023 was a big year. It hosted 410,000 people across 266 events, an increase of 5.5% growth in attendees and 12.6% in events.
Ticket sales are “at an all-time high,” and competition is changing the way venues host events, according to Kozioł.
“We’ve decided to step into the role of promoters and co-promoters, instead of just renting out the venue,” Kozioł says. “Some of our upcoming shows, such as The Smashing Pumpkins or Eastwood Symphonic, fall into this category, and we’re looking forward to taking on even more projects like this in the upcoming years.”
Acting as promoters involves taking on all production- related tasks, such as for Bryan Adams’ stop in December 2023,…
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