Arena Market: South Korea
With K-Pop’s gargantuan popularity around the world not waning anytime soon, South Korea’s status as a global music juggernaut remains undisputed.
Not only does K-Pop reign supreme in its country of origin, but the genre has long shared stage space with a variety of international acts, making it one of Asia’s key destinations for some of the world’s most prominent musicians.
“The live entertainment scene in South Korea is vibrant, with a surge in demand driven by the global fascination with K-Pop,” explains Tommy Jinho Yoon, president of International Creative Agency (ICA), one of Asia’s biggest concert promoters. “Acts…
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