Arena Market: Thailand
The booming Asian market for international touring is exemplified in Thailand, where the industry is looking extremely dynamic. Proof of this is the opening of Bangkok’s UOB LIVE, a 6,000-capacity venue managed by ASM Global and located on the sixth floor of the capital’s EmSphere shopping mall.
The venue marked its February debut with an intimate gig by Ed Sheeran, following his + – = ÷ x (Mathematics) Tour stop at the 51,552-capacity Rajamangala National Stadium (where Coldplay and Bruno Mars performed in between).
And now the venue is intent on “reshaping the [country’s] live entertainment landscape” through its “plug-and-play” concept.
“Plug-and-play venues are a relatively new concept for Thailand,” explains Craig Grossarth, general manager of UOB LIVE. “The venue comes with a world-class sound system, an amazing lighting system, retractable seats, crowd barriers, and our own stage. A promoter can effectively come in and use our own equipment and produce an event without having to bring in much of their own.” Given that the UOB LIVE is on the sixth floor of a shopping…
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