Arena Market: Mexico
Mariachi and tequila both originated in Guadalajara, the third-largest metropolitan area in Mexico and home to around 5.3m people. When a place has music and booze and a five million-strong population, its thoughts eventually turn to indoor arenas, and accordingly, Guadalajara’s first will be opened, all being well, later this year.
The 20,000-capacity Arena Guadalajara, delayed by Covid and now scheduled for September, is the latest property of Grupo Avalanz and its live subsidiary Zignia Live, proprietor of the country’s two busiest arenas: the 22,300-cap Arena CDMX in Mexico City and the 17,599-capacity Arena Monterrey.
And such an investment in western Mexico represents a much- needed boost to the regional touring infrastructure of a huge nation that is inevitably dominated by its vast capital city.
“Mexico City is a huge, huge, huge market, so Guadalajara, Monterrey, even though they’re big cities, become secondary markets,” Memo Parra, director of international events at Mexico’s leading promoter OCESA told IQ in April. “As it is, we continue with a trend that has been happening for the last 20…
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