Arena Market: Peru
Peru is a busy market and, in spite of recent economic troubles, it remains a staple destination on most Latin American tours. However, its capital city’s shortage of large, modern venues is an ongoing bone of contention among the nation’s promoters – even if the National Stadium of Peru is being upgraded for Lima’s turn as the host of the Pan American Games in 2027.
Specifically, the overselling of tickets for a Juan Luis Guerra concert at Lima’s outdoor, 9,000-capacity Arena Perú site in November 2022 – 14,000 people were reckoned to have been allowed in – led…
Specifically, the overselling of tickets for a Juan Luis Guerra concert at Lima’s outdoor, 9,000-capacity Arena Perú site in November 2022 – 14,000 people were reckoned to have been allowed in – led in turn to a series of cancellations and an announcement that the venue would be taking time to restructure and make improvements. The arena hasn’t reopened since, and while rumours of a purpose-built arena project in the 11m-strong city keep on bubbling hopefully away, there is nothing concrete yet.
Given that its northern and southern neighbours, Colombia and Chile, have two of the…
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