Arena Market: Chile
The Movistar Arena in the Chilean capital of Santiago is the busiest in South America and among the very busiest in the world, hosting 155 live entertainment events and selling nearly 1.6m tickets in 2023 – with 121,993 of them notched up in one particularly busy fortnight in August and September.
When Luis Miguel wanted to open his epic ongoing North and South American (and Spanish) tour with a 20-date opening salvo last August and September, in two key South American markets, he chose the Movistar Arena for ten of them – and Buenos Aires’ identically named arena for the other ten.
Given its ongoing success, it’s surprising that the Movistar building, which reopened in its current guise in 2006, actually dates from 1956 and lacked a roof until 2000. “From being an abandoned space to becoming the country’s most important venue… it plays a role in delivering culture to everyone,” said Daniel Hiller, CEO of owner BeLive Entertainment Group earlier this year.
The Movistar occupies an exalted position in Chile, representing a possibly exaggerated barometer of the…
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