Arena Market: The Netherlands
The Netherlands has long been a priority stop on European tours for international acts because of its geographical positioning (close to a variety of key territories), but it has also got a very strong domestic touring market.
The Ziggo Dome (16,800 standing, 12,950 seated) in Amsterdam is the country’s biggest arena and is a major music venue, with 95% of its annual bookings being music-related. Acts playing this year include Diana Ross, Justin Timberlake & Olivia Rodrigo, and Lenny Kravitz.
It also hosts comedy, sport, and family and corporate events.
Irene Peters, business director at Ziggo Dome, says this heavy demand for music is both a blessing and a curse. “The challenge facing the venue sector is scarcity of…
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