Arena Market: The Netherlands
The Netherlands has long been a priority stop on European tours for international acts because of its geographical positioning (close to a variety of key territories), but it has also got a very strong domestic touring market.
The Ziggo Dome (16,800 standing, 12,950 seated) in Amsterdam is the country’s biggest arena and is a major music venue, with 95% of its annual bookings being music-related. Acts playing this year include Diana Ross, Justin Timberlake & Olivia Rodrigo, and Lenny Kravitz.
It also hosts comedy, sport, and family and corporate events.
Irene Peters, business director at Ziggo Dome, says this heavy demand for music is both a blessing and a curse. “The challenge facing the venue sector is scarcity of dates due to high demand, both internationally and domestically,” she says. “In the domestic market, it becomes more and more challenging to organise profitable events. Not only is the increase of costs a factor in this but also the wide offer of events in the…
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