Arena Market: USA
The United States has long branded itself as a melting pot of cultures, and the arena scene reflects just that. Latin fever is burning like wildfire through the landmass; K-Pop is reaching new heights, with expansive headline tours and festival features; and country music is erupting from America and taking the world by storm.
“There is a growing appetite for diverse music genres and performers from around the world,” says Beth Paul, general manager of South Carolina’s Bon Secours Wellness Arena.
“This trend underscores the rich cultural diversity of our society and is facilitated by the widespread accessibility of global music through key social media platforms.”
Down in Texas, Moody Center’s VP of programming, Michael Owens, echoes the same sentiment. “Social media is an incredible tool for fans to discover new artists, fueling their growth and the fans’ craving for the live experience,” he says. “The length of time between many new artists first being discovered to embarking on headlining arena tours is shorter than it has ever been in history.”
As the pandemic recedes in the…
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