Arena Market: Sweden
In the land of ABBA, Eurovision returned to the country in 2024, 50 years after the superstar group claimed victory. The annual song contest took over the 12,600-capacity Malmö Arena in the south of the country.
A plethora of 10,000+ capacity venues can be found across the expansive Nordic country, from Gothenburg’s Scandinavium (14,000) to Linköping’s Saab Arena (11,500) to Karlstad’s Löfbergs Arena (10,300) to Sandviken’s Göransson Arena (10,000).
Hockey is a mainstay in these venues, which also host regional and international artists.
ASM Global’s Stockholm Live presides over the country’s capital city, with a portfolio of five arena- and stadium-sized venues.
The 60,000-capacity Friends Arena, to be renamed Strawberry Arena in…
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