Arena Market: Puerto Rico
2004 was a big year for Puerto Rico, and for reggaetón. Not only did local boy Daddy Yankee’s Gasolina become the first Spanish-language song to be played on mainstream US radio since Los Del Río’s Macarena in 1993, but in the Caribbean island’s capital of San Juan, the Coliseo de Puerto Rico José Miguel Agrelot was opening its doors.
Twenty years on, with reggaetón not just a crossover curio but one of the dominant musical styles worldwide, the ASM Global arena (known locally as ‘Choliseo’ or ‘Choli’) celebrates its first two…
Twenty years on, with reggaetón not just a crossover curio but one of the dominant musical styles worldwide, the ASM Global arena (known locally as ‘Choliseo’ or ‘Choli’) celebrates its first two decades, even as it remains the home ground for a remarkable pool of homegrown reggaetón superstars – from Bad Bunny and Daddy Yankee to Ozuna, Rauw Alejandro, Wisin & Yandel, and Justin Quiles, not to mention Latin stars of Puerto Rican birth and descent including JLo, Ricky Martin, Marc Anthony, and others.
With a little over 3m residents,…
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