Arena Market: Spain
The live music market in Spain is currently in rude health according to those working at the arena level.
Manuel Saucedo, GM of WiZink Center in Madrid (17,453), says, “The interest for live music keeps growing in Spain, and especially in Madrid. The live music calendar for 2024 and also for 2025 confirms it.
Fans want to enjoy the experience of a live concert more and more. Also, it is very important for the rise of new genres and the generational renovation of both artists and fans.”
He does, however, raise concern about pricing potentially pushing away the next generation of concertgoers in Spain.
“Due to the general rise of all costs, ticket prices can definitely be a problem in the live music industry,” he says. “We have noticed a rise in prices that really worries us, affecting mostly the youngest part of the audience.”
“Due to…
Looking for full access?
Enjoy unlimited access to all digital content by subscribing to IQ
Share this
