Arena Market: UAE
Whether you’re an artist from Europe, the USA, Asia, the Middle East, or even Latin America, you’re likely to find an audience in the United Arab Emirates.
Home to almost 200 different nationalities, the huge diversity of the population is reflected in the breadth of content gracing the UAE’s two main arenas– the 17,000-capacity Coca-Cola Arena in Dubai and the 18,000-capacity Etihad Arena in Abu Dhabi.
The Coca-Cola Arena marked its fifth birthday in June 2024. Over the past half-decade, it has hosted over 251 live shows and staged 390 international artists, attracting guests from around the world. The venue is equipped with a state-of- the-art sound system and almost 400sqm of modular and ribbon LED screens. The roof structure can support 190 tonnes of production equipment.
General manager Mark Jan Kar says around 40% of the shows at the venue cater to Indian and Pakistani entertainment enthusiasts, while Western, K-Pop, C-Pop, and J-Pop concerts are…
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