Arena Market: Brazil
Vast, rich in resources, and well-positioned between the powerbrokers of the old international order and the emerging markets of the Global South, Brazil has seen the world revolve in its direction in recent years.
While it remains a highly complex and unequal country, under returning president Lula da Silva it now has diplomatic, economic, and decarbonisation opportunities that, some suggest, could transform it into a superpower of the 21st century.
And, if touring infrastructure is a barometer of a country’s modernity, as well as its spending power, investability, and global connections, then things in Brazil are already on the up. The key cities of São Paulo and Rio de Janeiro are both awaiting the completion of major arena projects of different kinds, giving new options to a country that already stands as South America’s prime touring destination.
In Rio, the news concerns the revival of the city’s iconic Canecão arena, which once hosted concerts from some…