Arena Market: Serbia
Across Eastern Europe, more of Serbia’s neighbours are joining the EU’s free movement Schengen Area, meaning the country is one of only a few to have a hard border to cross for internationally touring artists and their fans.
“We’d need to offer more [competitive] fees to attract artists to come to Serbia and play, but it [highlights] the issue that the local market can’t really bear high ticket prices,” says Sara Gigante, general manager of promoter Charm Music Serbia.
“The promoters are cautious to experiment with new trends, and this limits the audience’s access to new artists.”
Serbian audiences prefer well-established artists over newcomers, with the international-artist-dominated EXIT Festival being the major exception to the…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
Share this
