Country Profile: Andean Spine
In the Andean spine of South America, Colombia has proven to be the strongest market for international shows. Countless artists who undertake tours in the region include the country on their schedule.
This trend has been happening for the last 15 years. “Colombia was a very small market until 2010, and since then, it’s been growing at a rapid pace, and we don’t see it slowing…
This trend has been happening for the last 15 years. “Colombia was a very small market until 2010, and since then, it’s been growing at a rapid pace, and we don’t see it slowing down,” says Gabriel García, CEO of Páramo Presents, one of the largest producers in Colombia, which in addition to shows by artists from the US and Europe also produces Festival Cordillera, which is dedicated to Spanish sounds.
“We continue to grow and have spectacular shows, like Shakira, who will sell out nine stadiums in…
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