Country Profile: South Korea
“Right now is an excellent time for international artists to approach the Korean market,” says Tommy Jinho Yoon, chairman of ICA-Live-Asia. ”Demand is healthy, and audiences are sophisticated – they want authenticity, high-quality live experiences, and meaningful connections with artists.”
With a phenomenally strong domestic live market and a recorded music scene that places it as the seventh largest in the world, South Korea continues to dominate charts and ticket sales around the globe.
“South Korea is in a very dynamic phase for live music,” says Yoon. “Domestic demand for international acts has grown steadily, and audiences here are increasingly eager to experience global artists across genres – from rock and pop to EDM and jazz. The appetite is not…
This premium content is available to subscribers only.
Subscribe now to unlock unlimited access to all of our magazine content, annual reports, contact directories and more
Share this
