Country Profile: South Korea
“Right now is an excellent time for international artists to approach the Korean market,” says Tommy Jinho Yoon, chairman of ICA-Live-Asia. ”Demand is healthy, and audiences are sophisticated – they want authenticity, high-quality live experiences, and meaningful connections with artists.”
With a phenomenally strong domestic live market and a recorded music scene that places it as the seventh largest in the world, South Korea continues to dominate charts and ticket sales around the globe.
“South Korea is in a very dynamic phase for live music,” says Yoon. “Domestic demand for international acts has grown steadily, and audiences here are increasingly eager to experience global artists across genres – from rock and pop to EDM and jazz. The appetite is not just limited to K-pop; younger fans are looking outward, creating exciting opportunities for international touring productions.”
“The Korea Performing Arts Box Office Information System (KOPIS) report released in August 2025 showed that revenue from popular music in the first half of the year rose by 28.1%…
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