Country Profile: Philippines
An ever-popular stop on touring routes, the live music market in the Philippines has enjoyed robust success of late.
Reports estimate that its music event market will reach $83.6m in 2025, with further annual growth of 3.9% increasing that number to $97.5m by 2028.
Fuelling this growth is a vibrant mix of promoters and event offerings acting to enhance the live music ecosystem, not just in the country’s bustling capital city Manila but increasingly in other key locations, including Quezon City, Davao, and Cebu. The country’s median age is just 25.7 years, and with 65% of the population under the age of 35, digital and media consumption is high – as is their appetite for live music.
“Genres like K-pop, P-pop, nostalgic acts, and mainstream pop consistently draw strong crowds,” say Lei Acosta, event manager at Midas Promotions. “EDM and indie cater to passionate niche audiences. Events such as…
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