Global Promoters Report 2025

Country Profile: Spain

“Vibrant but complex.” That's the summation of the Spanish live music market given by Francisco José Méndez, director general of La Sordera, who promote in both Spain and Latin America.

“Audiences are enthusiastic, and ticket demand is strong, but the market is adjusting to inflation, rising production costs, and various challenges brought on by the current recession.” Nacho…

Córdoba, head promoter at Live Nation Spain, says touring conditions in the market “continue to thrive,” but things skew towards Madrid and Barcelona. This has two major sets of implications. “It makes long-term planning and early booking even more important,” he says. “In secondary cities, there’s a clear opportunity for investment…

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