Country Profile: Switzerland
The Swiss live market in 2025 is strong, according to Sebastien Vuignier, CEO of TAKK. He says his company will promote 20 arena shows this year, double what they put on in 2024, with the bulk selling out – notably Ed Sheeran doing two nights at the Letzigrund stadium in Zurich in August.
This is despite there being a dearth of large venues in the market. “We struggle with availabilities at the few usable stadiums and at major arenas,” he says, adding that the country has “a very good…
This is despite there being a dearth of large venues in the market. “We struggle with availabilities at the few usable stadiums and at major arenas,” he says, adding that the country has “a very good network” of 300–500-cap venues, making it ideal for “newcomers to make a first step into the territory and start building a fanbase.”
The country is home to a multitude of “tastemaker festivals,” like Musikfestwochen in Winterthur, Festival Antigel in Geneva and, of course, Montreux Jazz Festival. Collectively they give Switzerland a strong…
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