Global Promoters Report 2025

Country Profile: Ghana

From the outside, Ghana’s live music industry is still framed by the glitter of Detty December, the annual pilgrimage that brings in the diaspora and cements Accra as one of Africa’s festive capitals. But the past year told a more nuanced story.

The country has entered an election cycle and, as veteran promoter Ruddy Kwakye explains: “Everything slows down for Africa when it’s election year.” With politics absorbing the country’s…

The country has entered an election cycle and, as veteran promoter Ruddy Kwakye explains: “Everything slows down for Africa when it’s election year.” With politics absorbing the country’s bandwidth, the live sector slipped into what he calls “a practically slow year.”

The impact was most visible in December as none of the marquee international events that have defined Ghana’s rise took place. AfroNation stalled, AfroFuture (formerly Afrochella) shrank into a smaller beach party, and a rumoured Global Citizen return never materialised. If anything, the absence of blockbuster names helped push the spotlight…

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