Country Profile: Brazil
The years after Covid signalled a boom period for the Brazilian live business as an unprecedented wagon train of local, regional, and international tours snaked across this huge nation, from São Paulo to Rio to Curitiba to Porto Alegre. They’re still coming, but promoters report a certain softness to the market in 2024.
“Brazil is doing well as a whole, but the impact of inflation has trimmed a bit of the excitement of a year ago,” said Phil Rodriguez, CEO of pan-continental independent Move Concerts, in IQ’s recent LatAm report.
“That said, it’s a monster market due to its size, which makes it more resilient than the other smaller markets,” he noted, in a year that sees Move shows in Brazil for Eric Clapton, Ne-Yo, Iron Maiden, and Keane.
Part of Brazil’s issue is the broader lull in touring numbers as big names get their breath back from 2023 and 2024, plus there’s a weakening of consumer demand due to high inflation.
A knot of veteran promoters accounts for much of the international traffic, along with…
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