Country Profile: Thailand
Thailand remains a key market in Southeast Asia for international artists, with Bangkok serving as the hub for the country’s live music ecosystem. Prominent promoters such as Tero Entertainment, Live Nation, Midas Promotions, Avalon Live, iME, VIJI Corp, Have You Heard?, and Fungjais are responsible for bringing global acts to the region.
Live Nation had significant success with Western acts in 2024, with concerts from Coldplay, Olivia Rodrigo, and Harry Styles, which all sold out rapidly. Pan-Asian company Midas Promotions has also successfully promoted concerts for major acts like LANY and Maroon 5.
Major media firm Tero Entertainment’s continued success in bringing top-tier international talent to Thailand highlights the country’s growing reputation as a key stop in Asia. It is promoting Green Day at Impact Arena in February 2025 and was behind the Bruno Mars show at Rajamangala National Stadium earlier this year.
Sarun Pinyarat, CEO of Fungjai, has been instrumental in fostering Thailand’s grassroots music scene and promoting local talent. His Maho Rasop Festival has grown to over 5,000 capacity with headliners like AIR, Interpol, Slowdive, and…
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